Major-League-Baseball-MLB-Market Analysis: The Role of E-commerce and Merchandise Sales

The Major League Baseball (MLB) market continues to experience robust growth, fueled by the league's ability to engage its devoted fan base. Franchises actively leverage digital platforms and social media to strengthen connections with supporters, offering exclusive content and interactive experiences. This heightened fan engagement drives increased viewership, merchandise sales, and stadium attendance, all of which contribute to the league's overall revenue expansion.