Author: James Cube

The Power of Accurate Data in ABM Campaigns

Accuracy is the key to facilitating the possibilities of ABM. By obtaining detailed data on the customers, it becomes possible to recognize the best accounts and come up with a... Read More

ABM Revolution: How Personalization Drives Success

In the current competitive business environment, it is rare to find an individual go through a day without receiving messages from different organizations that are competing for the attention of... Read More

B2B marketing is a highly competent field, and therefore data-based insights are not only valuable but crucial. Marketing with content and data analytics is an effective long-term approach to fine-tuning... Read More

Aligning Content with the Buyer’s Journey

Leads are not the same and are divided into hot, warm, and cold leads, depending on their level of interest. Some are fairly new in the market and are in... Read More

Waterfall Campaigns with Data Analytics for Leads

What if you could address the prospects’ needs or concerns or interests in your offering as if you’re speaking to each of the leads separately? Data analytics makes this a... Read More

Imagine you have a sequence of lead nurturing actions, which has lead nurturing efforts that are leveraged at specific intervals to capture interest. That is in a nutshell, how the... Read More

Coupling data analytics with waterfall campaigns will remain prevalent in the coming years to advance the lead generation for higher effectiveness, and efficiency of marketing strategies. Waterfall campaigns are powerful,... Read More

Understand why you should integrate ERP and MarTech

Connect and Interact with your Consumers Efficiently Many small and medium business activities such as email marketing and social media response are made easier by MarTech tools, as it automates... Read More

Power of Integrating ERP with MarTech

Tech marketing, or MarTech, technology and marketing basically working hand in hand still disrupted the regular marketing techniques till date. MarTech tools from Google AdWords to MailChimp have unlocked the... Read More

Defining ABM and Traditional B2B Marketing

Combine ABM and B2B marketing to unleash their combined potential! How to mix them for lead generation magic is revealed in this guide. First, use Ideal Customer Profiles... Read More